DIRECT ONLINE ORDERING
Own the order. Own the guest.
A direct ordering surface tuned to your menu, your brand and your margins.
Kitxens builds and operates a direct online ordering channel that plugs straight into your POS — so every order feeds your kitchen, your loyalty and your P&L, not a delivery app.
THE HIDDEN COST
Every third-party order pays a stranger 20–30%.
Delivery apps optimize for the app, not for you. Kitxens rebuilds the ordering flow so the margin and the guest data stay in your house.
With delivery apps
- 20–30% commission per order
- Zero access to guest data
- No control over brand experience
- Menu and pricing throttled
- Reputation held by the app
With Kitxens direct ordering
- No third-party commission
- 100% of guest data is yours
- Full brand end-to-end
- Free menu, pricing and upsells
- Reviews and loyalty in-house
THE DIRECT ORDER STACK
Six connected surfaces. One direct funnel.
From the moment a guest opens your menu to the moment they reorder — one continuous flow.
Menu
Mobile
Payment
POS
Loyalty
Analytics
How you sell more
Every order, engineered to grow.
We don't just take orders: we lift the ticket with smart suggestions, remove commissions and turn every guest into a repeat guest.
Why it mattersEvery marketplace order costs you ~30%. Every week without a direct channel is margin handed to someone else.
Smart upsell
AI suggestion: Guacamole +$4.50
Accepted by 32% of guests
Avg. ticket +9%
Zero commissions
$3,600/yr recovered
Average restaurant at 40 orders/week
Guests come back
+24% repeat orders in 90 days
MOBILE-FIRST BY DEFAULT
Where 78% of restaurant orders start.
A checkout tuned for thumbs — three taps from menu to paid.
78%
of orders start on mobile
< 2s
target load time
3 taps
from menu to paid
A / B
continuous testing
POS INTEGRATION
Orders flow straight into the kitchen.
No tablets. No re-keying. Native connections to the POS platforms your team already runs.
CONVERSION TUNING
Every screen benchmarked against the last.
Continuous A/B testing on menu structure, upsells, minimums, delivery vs. pickup CTAs.
Checkout speed
Target: under 3 taps to pay.
Menu structure
Categories, order and modifiers tested weekly.
Upsells & bundles
Contextual recommendations tuned to guest habit.
Minimums & thresholds
Delivery vs. pickup calibrated by daypart and ticket.
Payment methods
Apple Pay, Google Pay, saved card, gift cards.
Social proof
Reviews and popular dishes surfaced at decision time.
OUTCOMES
What direct ordering compounds to.
Ranges observed across the Kitxens portfolio in the first two quarters after activation.
+22–60%
Direct order share
-15–25%
Net commission cost
+18–40%
Average ticket size
100%
First-party guest data
BUILT INTO REVENUE GROWTH
Direct orders feed the loyalty flywheel.
Every direct order enriches guest data — which powers lifecycle emails, offers and repeat visits.
Direct order
Guest data
Loyalty
Repeat visit
FROM THE MAGAZINE
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